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•Culturally Customized Website: Consumers take action and make decisions based on culture. Websites that are customized to match a target audience's culture are more sucessful. Find out how to make your site more cultrually customized.

•MarketingSherpa's 2007 Wisdom Report: Marketers from 110 organizations contributed test results and lessons-learned stories for our fifth annual Wisdom Report, including: BMW, Motorola, GMAC and Savvy Tot: